The Hearing Shop
Privacy Policy2023-11-29T10:22:49+00:00

Privacy Policy

Our privacy and cookie policy information

Policy information breakdown

  1. Information collection
  2. Cookies and tracking tools
  3. Website security
  4. Information use
  5. Data retention
  6. User rights

This privacy notice for The Hearing Shop (‘we’, ‘us’, or ‘our’), describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our services such as when you:

Visit our website at www.hearingshop.co.uk or any website of ours that links to this privacy policy.

Engage with us in other related ways, including any sales and marketing.

We use your personal data to provide and improve the service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information collection

As a visitor, we do not request any personal information to use this website. The site collects and stores personally identifiable information that is specifically provided by visitors through purchasing a hearing aid or requesting further information through a contact form.

Such information may consist of, but is not limited to, your name, address, email address, telephone and audiogram following a hearing test and any other medical information regarding your hearing that you choose to disclose.

When supplying personal information either through the website or by telephone we will collect, use, share and store this personal data. We collect this information when you make a purchase on our website, contact form enquiry or when you speak to one of our hearing experts.

Where personal and hearing and medical information relating to another person is supplied by you, you confirm that you have their consent or are otherwise entitled to provide this information to us and for us to use it.

For training purposes any calls with us may be recorded. Details of any call will be monitored and recorded will include such details as the caller identification telephone number, the number called, the time, date and duration of the call and the information discussed on the call.

2. Cookies

Our website, powered by WooCommerce, uses cookies to enhance your browsing experience and about how you use the website. Cookies are small text files that are stored on your device when you visit a website.

We use cookies for various purposes and personal data we process when using our website, you consent to the processing of data about you by the tools for the purposes set out below.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to help us analyse how users interact with our website.

The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google servers.

The cookies used by Google Analytics include:

_ga and _gid: These cookies are used to distinguish users and assign a unique identifier to each user.

_gat: This cookie is used to throttle the request rate, limiting the collection of data on high traffic sites.

You can learn more about Google Analytics cookies and their purpose by visiting Google’s official page: https://policies.google.com/technologies/cookies?hl=en-US

Opting out

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

This tool will prevent your data from being used by Google Analytics.

Large Range of Hearing Aids available for Fast Delivery

Your cookie preferences

You have the option to manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies through their settings. However, please note that disabling certain cookies may affect the functionality of our website.

Google Tag Manager

Our website uses Google Tag Manager, a tag management system provided by Google LLC (“Google”). Google Tag Manager is a tool that allows us to manage and deploy various tags, including analytics and marketing tags, on our website.

Google Tag Manager does not set cookies itself, but it may trigger the deployment of other tags that set cookies for various purposes. These cookies are typically used to collect information about your interaction with our website and enable us to provide a better user experience.

Google AdWords

Our website uses cookies to improve your experience and provide personalized advertising through Google AdWords, a service provided by Google Inc. (“Google”).

These cookies help us deliver targeted advertisements based on your interests and online behaviour. The cookies used for Google AdWords include:

Google AdWords Conversion Tracking

_gcl_au: This cookie is used to understand how users interact with our website after clicking on an ad. The data collected helps us measure the effectiveness of our advertising campaigns.

Google Ad personalisation

_gads: This cookie is used to track user interactions with the advertisements on our website and to prevent the same ad from being shown to you too many times.

Opting out

You can customise your Google Ads settings to control the types of ads you see and opt out of personalised advertising.

Visit the Google Ads Settings page: https://adssettings.google.com/

Facebook Pixel

We have implemented the Facebook Pixel on our website. The Facebook Pixel is a tracking tool provided by Facebook that helps us measure the effectiveness of our advertising by understanding the actions users take on our website.

The data collected through the Facebook Pixel is anonymous and does not provide us with personally identifiable information.

The cookies used by the Facebook Pixel include:

_fbp: This cookie is used to deliver relevant advertising to users and track the performance of our Facebook advertising campaigns.

Information collected by Facebook Pixel

The Facebook Pixel may collect the following types of information:

  • Your IP address
  • The type of device you are using
  • The browser you are using
  • The web pages you have visited on our site
  • Actions you take on our website, such as completing a form or making a purchase
How we use information collected
  • Measure the effectiveness of our advertising on Facebook.
  • Deliver targeted advertisements to individuals who have visited our website through remarketing.
  • Customise the content of Facebook ads based on users’ interactions with our website.

You can learn more about the Facebook Pixel and its cookies by visiting Facebook’s cookie policy: https://www.facebook.com/business/help/742478679120153?id=1205376682832142

Opting out

You can control your Facebook ad preferences and adjust the types of ads you see on Facebook through your Facebook settings.

Additionally, you can opt-out of certain Facebook advertising cookies by visiting the Digital Advertising Alliance’s Consumer Choice Page: https://optout.aboutads.info/?c=2&lang=EN

Hotjar

Our website uses Hotjar, a web analytics service provided by Hotjar Ltd. (“Hotjar”). Hotjar helps us understand how users interact with our website by providing insights into user behaviour and feedback.

Hotjar uses cookies and other technologies to collect data on our website visitors’ behaviour and their devices. The information generated by the cookies is stored in a pseudonymous user profile.

The cookies used by Hotjar include:

_hjClosedSurveyInvites and _hjDonePolls:

These cookies are used to record whether a user has accepted the use of Hotjar on our website.

_hjid:

This cookie is set when the user first lands on a page with the Hotjar script. It is used to persist the Hotjar user ID, unique to that site on the browser.

_hjRecordingLastActivity:

This cookie is used to track the last recorded activity during a session to prevent duplicate recordings.

_hjTLDTest:

This cookie is set to check if the Hotjar tracking script can use local storage. If it can, a value of 1 is set, and the user is tracked.

_hjUserAttributesHash:

This cookie stores User Attributes sent in the Hotjar Identify API call.

Users have the option to opt-out of Hotjar’s cookies by visiting Hotjar’s Opt-out page: https://www.hotjar.com/policies/do-not-track/

Please note that opting out may affect the functionality of the website.

For more information on Hotjar’s cookie usage, you can refer to Hotjar’s official Cookie Information page: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information

Microsoft Ads

Our website uses cookies to enhance your browsing experience and to deliver personalised advertisements through Microsoft Ads. Cookies are small text files that are stored on your device when you visit a website.

We use cookies for various purposes, including:

Microsoft Ads Cookies

We utilise Microsoft Ads, a digital advertising platform provided by Microsoft Corporation. Microsoft Ads uses cookies to track your interactions with our website and to provide targeted advertising based on your interests and online behaviour.

The information collected by these cookies may include your IP address, device information, and browsing activity.

The cookies used by Microsoft Ads may include, but are not limited to:

MUID and MUIDB: These cookies are used to uniquely identify a user’s browser and provide personalized ads.

SRCHD, SRCHUID, and SRCHUSR: These cookies are used to collect information for personalised ads.

You can learn more about Microsoft Advertising cookies by visiting Microsoft’s official page: Microsoft Advertising Privacy Policy.

Opting out

You have the option to opt-out of personalized advertising from Microsoft Ads by adjusting your advertising preferences.

Visit the Microsoft Ad Options page at https://account.microsoft.com/privacy/ad-settings to manage your ad preferences.

WooCommerce

Our website uses cookies to improve your experience while navigating our online store. Cookies are small text files that are stored on your device when you visit a website. We use cookies for various purposes, including:

Essential cookies

These cookies are necessary for the proper functioning of our website and online store. They enable basic functions such as page navigation and access to secure areas of the website. Our website cannot function properly without these cookies.

Functional cookies

These cookies enhance the functionality and performance of our website but are not essential for its basic operation. They allow us to remember your preferences and provide you with a more personalized experience.

Performance and Analytics cookies

We use performance and analytics cookies, including those provided by third-party services like Google Analytics. These cookies help us understand how visitors interact with our website, enabling us to improve its performance and user experience.

The data collected is anonymous and does not personally identify you.

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. These cookies may be set through our site by advertising partners.

Managing your cookie preferences

You can manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies, including whether or not to accept them and how to remove them.

However, please note that disabling certain cookies may impact the functionality of our online store.

Third-Party cookies

Our website may include third-party services or content, such as embedded videos or social media feeds. These third parties may use their own cookies. We do not have control over the cookies set by these services.

3. Website security

We are committed to our website’s security and all our websites come with SSL security, personally identifiable information is kept in a secure environment.

We use reasonable precautions to protect customers’ personal information and only employees (or relevant hearing aid audiologist) who need the information to perform a specific job (for example, admin staff or a customer service representative) are granted access to personally identifiable information.

Your information may also be stored in our content management systems for internal record keeping.

4. Information use

We will only use your personal information when permitted by law, adhering to the principles that govern data usage. The legal bases for processing your personal data are as follows:

Consent: We will process your data when you provide informed, unambiguous, and specific consent.

Legitimate interests: When necessary to pursue our legitimate interests or those of a third party.

Legal obligation: Processing may occur to fulfil our legal obligations.

Contractual Performance: Data processing is necessary for the performance of a contract entered into with you.

We utilise your personal data for the following purposes:

Service Provision: To assist in providing our hearing services to you.

Service Improvement: To enhance and develop our services for you and other customers.

Marketing and promotional offers

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased products from us and in each case, you have not opted out of receiving that marketing.

You have the right to request discontinuation of such materials at any time.

Your privacy is of utmost importance to us, and we continually strive to uphold the highest standards in data protection. For any inquiries or requests related to your personal information, please contact us using the details provided below.

The Hearing Shop Wholesale Hearing Aids
The Hearing Shop Wholesale Hearing Aids
5. Data retention

We shall retain your personal data only for the duration necessary to fulfill the objectives for which it was collected, encompassing legal, accounting, or reporting obligations.

In determining the suitable retention period for personal data, we assess factors such as the volume, nature, and sensitivity of the data, potential risks associated with unauthorised use or disclosure, the purposes for data processing, alternative means to achieve these objectives, and pertinent legal mandates.

For information on specific retention periods concerning different facets of your personal data, please reach out to us through the provided contact details. We are committed to transparency and will promptly address any inquiries regarding data retention.

6. User rights

As a user of our ecommerce website, you have the following rights regarding your personal information, in accordance with applicable data protection laws:

Of access to, rectification of, and/or erasure of your personal data;

To restrict or object to its processing;

To tell us that you do not wish to receive marketing information;

To the extent our processing of your personal data is based upon your consent, to withdraw your consent, without affecting the lawfulness of our processing based on your consent before its withdrawal.

We are committed to enabling you to exercise your rights: to do so, you can contact us at the details set out in this privacy policy. Please provide us with the following information, so that we can take on your request with all due consideration:

Your name and surname, and a photocopy of your id (photo id such as passport or driving license and proof of address)

Your specific petition (in other words, what rights you want to exercise)

The date of the application and your signature (if you sent your application by postal mail)

If you are not happy with the response you get from us after contacting us, you can also lodge a complaint about our processing of your Personal Data with a data protection authority.

Have any questions?

If you have any questions regarding this privacy statement or do not feel that your concerns have been addressed, please direct your questions to support@hearingshop.co.uk

You can also email for an access request and we will provide your personal data within a statutory time frame.

Frequently Asked Questions

If you’re experiencing significant hearing loss in both ears, you will need two hearing aids. Here are the audiological reasons behind our audiologist’s recommendation:

Localisation: Our brains rely on information from both ears to accurately determine the source of sounds. We can precisely locate where a sound is coming from by analysing the small time delays and differences in loudness between sounds reaching each ear. For example, if one ear has better hearing than the other, it becomes challenging to understand the direction of sounds.

Head Shadow Effect: High-frequency sounds, crucial for speech clarity, cannot effectively bend around your head, unlike low-frequency sounds. For example, if someone is speaking on your unaided side, you might hear that they are talking but struggle to understand what they are saying.

Reduced Amplification: A phenomenon called “binaural summation” means that when using two balanced hearing aids, your brain provides a natural boost of around three decibels by combining the signals, which means that the hearing aids can operate at lower, more natural volume settings when compared to a single hearing aid.

Sound Quality: Human hearing is designed for stereo perception. Hearing from only one side sounds less natural to us and can impact our overall auditory experience.

Noise Reduction: Our brains naturally possess a built-in noise reduction mechanism, which works most effectively when it receives sound input from both ears. If only one ear is aided, even with a high-quality hearing aid, it becomes challenging to hear clearly in noisy environments as your brain attempts to process all sounds, including background noise, instead of filtering them out.

For many, the main advantage of using a rechargeable hearing aid is its sheer convenience. We’ve grown accustomed to charging our phones and other devices overnight, and a rechargeable hearing aid aligns with this familiar routine.

This convenience is especially beneficial for those who have limited dexterity or finger-related issues since standard hearing aid batteries can be quite small and challenging to manipulate.

However, one drawback is that there’s no immediate solution if you forget to charge your hearing aid. In most cases, a 30-minute charge provides at least two to three hours of power, but if you tend to regularly forget to charge devices, traditional batteries might be a better fit for you.

In general, the number of channels in a hearing aid is a topic that often comes up, as they play a crucial role in improving your ability to hear and understand speech in various listening environments.  Channels are frequently used by audiologists to simplify the explanation of why one hearing aid might be considered superior to another. However, the concept of channels is more intricate than it may seem.

Hearing aids serve to amplify sounds at various frequencies to different degrees. Since most people experience greater hearing loss in high frequencies compared to low frequencies, more amplification is often required in the higher ranges. These sound frequencies are categorised into separate bands or channels, with hearing aids being adjusted to deliver the precise amplification needed for each frequency level.

Having fewer channels makes this adjustment less precise and means the device is more of a basic hearing aid.  Therefore, the hearing aid would offer limited additional features and is typically suitable for situations like one-on-one conversations in quiet environments.

Most modern hearing aids use channels to provide a more natural and comfortable listening experience. With precise frequency control, hearing aids can maintain the natural balance of sounds, ensuring that environmental sounds, speech and other auditory cues sound lifelike and clear.

Another example of how modern hearing aids optimise channels is automation.  Hearing aids that are able to automatically adapt to various situations.  For example, in a quiet environment, they will focus on speech clarity, whilst in a noisy environment they will switch to emphasising on noise reduction.

The number of channels is just one aspect to consider; the overall technology package and the way the audiologists program the devices are equally important.  Different hearing aid manufacturers take diverse approaches, and the number of channels is not necessarily an indicator of quality, but how they are configurated to improve your hearing and quality of life.

It’s a really simple, hassle-free process that only takes a few steps.  All you have to do is choose your hearing aids from our wide range of options, we sell all of the latest models from the top brands, but with the lowest prices in the UK.

Send us your latest hearing test results and our audiologists will then expertly program your hearing aids based on your level of hearing loss, preferences and specific needs.  We will then post your hearing aids directly to you.

Once you receive your new hearing aids, our audiologists will fine-tune your devices remotely at a time that suits you.  You can then enjoy better hearing on a better budget with a 60-day returns policy – so you can wear your hearing aids with confidence and peace of mind.

At The Hearing Shop, we are dedicated to providing the best customer service and care in the industry.  Unlike some other online hearing aid companies, we have a full-time designating professional audiologist who remotely programs all of our customer’s hearing aids.

With 10 years of remote fitting experience, your hearing aids will be programmed by an audiologist you can trust. Giving you peace of mind and confidence that your hearing aids will be reliable and support you and your hearing.

Not Sure? Don’t Worry

Experts Available Today

Related Pages to Privacy Policy

How The Hearing Shop Works

Fitting & Remote Programming

Hearing Aid Deliveries & Returns

Common Hearing Aid FAQs

Bestsellers – Most Popular Hearing Aids

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How It Works

Combine incredibly low prices on hearing aids from all the leading brands with remote care provided by our UK-based audiologists.

Got questions? No problem! Speak to a member of our expert team on

0808 208 5154

1. Choose your hearing aid

 2. Send us your hearing test results

  3. Our audiologists program to your needs

   4. Receive your new hearing aids

    5. Our audiologists fine-tune remotely

1. Choose Your hearing aid
2. Send us your hearing test results
3. Our audiologists program to your needs
4. Receive your new hearing aids
5. Our audiologists fine-tune remotely

Our Services & How it Works

Combine incredibly low prices on hearing aids from all the
leading brands with remote care provided by our professional
audiologists based in the UK.

Watch our quick video to see how The Hearing Shop works.

Hassle-free Process

Enjoy the convenience of a fast delivery straight to your door with no need for pick ups.

Professional Qualified Audiologist

Excellent service, support and care throughout the whole process with our in-house audiologists.

Free Returns

Benefit from a hassle-free returns process for all online purchases for whatever reason within 60 days.

No Waiting Rooms

Skip the queue and enjoy browsing our hearing aid ranges online at a time that suits you.

Lowest Prices

Competitive prices on best brands and latest models compared to other online hearing aid retailers.

Years of Experience

With over 15 years of experience under our belt, we are a company you can simply trust.

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