Signia Pure Charge&Go MaX vs Pure Charge&Go IX: Which one is right for you?

If you’ve been comparing Signia hearing aids recently, you may have spotted a new name. The Pure Charge&Go MaX is the first hearing aid built on Signia’s new MaX platform, launched in August 2026. It joins the Pure Charge&Go IX, one of Signia’s most popular rechargeable models since late 2023.

Both are premium Receiver-in-Canal (RIC) hearing aids, meaning a small speaker sits in your ear canal while the main body rests discreetly behind your ear. So what has actually changed, and is the newer model worth it for you? Let’s find out…

What the two models have in common

Both are fully rechargeable, so there are no fiddly batteries to change. Both stream phone calls, music and TV audio over Bluetooth, and both can be adjusted through the Signia app on your phone.

Whichever you choose, it will be programmed to your personal hearing test by one of our qualified UK audiologists, with remote fine-tuning whenever you need it. No clinic visit needed.

What’s new with the Pure Charge&Go MaX

The biggest change is how the MaX processes sound. Signia describes it as a “4-core brain”, built on four deep neural networks (DNNs). A DNN is a type of artificial intelligence trained to recognise patterns, in this case patterns in sound.

Each one has its own job:

• Speech detection: finds and separates the voices of the people you’re talking to
• Own voice detection: recognises when you are the one speaking
• Scene analysis: reads your surroundings continuously, rather than switching between a handful of fixed settings
• Noise processing: identifies where background noise is coming from, and whether you’re in a conversation, before deciding how much to reduce it

According to Signia, the MaX’s speech processing handles 75% more information per second than the IX. Signia also says the new chip has 54 times the processing power of its previous generation.

It’s designed for the moments that tend to be hardest: a busy restaurant, or a family gathering with several conversations at once.

Your own voice, sounding more natural

Many people find their own voice sounds odd or “boomy” when they first wear hearing aids. The MaX’s Own Voice Processing is designed to recognise your voice and handle it separately from other sounds.

With the IX, this needed a short calibration session. Signia says the MaX recognises your voice without one, which suits our remote programming approach very well.

Battery life and charging

The IX offers up to 24 hours from a single charge.

Signia rates the MaX at up to around 30 hours. It also comes with a pocket-sized portable charger that holds up to four full charges, handy for weekends away. A full charge takes about four hours, and a 30-minute top-up gives up to six hours of use.

Connectivity and Auracast

The MaX supports both standard Bluetooth and the newer Bluetooth LE Audio, and keeps a telecoil for hearing loops in theatres, banks and places of worship.

It is also ready for Auracast, a new way for public venues such as train stations and airports to broadcast audio straight to compatible hearing aids. Full Auracast support will come through a free software update via the Signia app, which Signia expects by March 2027.

Which model is right for you?

“The Pure Charge&Go IX is still a very capable hearing aid, so we’d never suggest upgrading just for the sake of it.

Where the MaX really earns its place is in busy, noisy group conversations, and many people find their own voice sounds more natural too. If you’re unsure which suits you, we’re always happy to talk it through using your hearing test results.”

says Beverley Carter, HCPC-registered RHAD, Hearing Shop

The Pure Charge&Go MaX is likely worth it if you:

• Regularly spend time in busy, noisy places with several people talking
• Find your own voice sounds unnatural with your current hearing aids
• Want the longest battery life and a charger you can carry with you
• Want hearing aids ready for Auracast as more venues adopt it

The Pure Charge&Go IX is likely the right choice if you:

• Spend most of your time at home, in quieter workplaces or in smaller groups
• Already wear the IX and are happy with how it performs
• Would rather not pay for processing power you’re unlikely to use regularly

Whichever you choose, our 60-day free returns policy means you can try your hearing aids at home and send them back, no quibble, if they’re not quite right.

Conclusion

The MaX is a genuine step forward for noisy group conversations and battery life. But the IX remains a very capable premium hearing aid that will do everything many people need.

The best approach is to think honestly about the listening situations you find hardest, and match the technology to those. If you’re not sure how your type of hearing loss fits in, that’s exactly what our audiologists are here for.

Get in touch

If you’d like help choosing between the two, our qualified UK audiologists are happy to talk it through using your recent hearing test results. Whichever model you choose, it will be programmed remotely by one of our in-house audiologists and delivered to your door.

And with our 60-day free returns policy, you can try them at home and send them back without any quibble if they’re not right for you.

Contact us for free at The Hearing Shop on 0808 208 5154 to help support and advise you on the right fit. Alternatively, you can fill in our quick form here and select the best time and day to be contacted.

Click on the links below to view hearing aids:

• Signia Pure Charge&Go MaX hearing aids
• Signia Pure Charge&Go IX hearing aids

✒️Written and updated by Beverley Carter, HCPC-Registered RHAD (HAD01644)

Quick FAQs

Which is better in noisy places?

The MaX is designed for this. Signia says its four AI networks work together to pick out the people you’re talking to, even when several conversations are happening at once.

How long does the battery last?

The IX lasts up to 24 hours on a charge. Signia rates the MaX at up to around 30 hours, and its portable charger holds up to four full charges.

Should I upgrade from the IX to the MaX?

Not necessarily. If your IX works well in the places you spend most of your time, it will keep serving you well. The MaX is worth considering if you often struggle in busy group settings.

Will the MaX work with Auracast straight away?

The MaX is Auracast-ready. Full support will come through a free software update via the Signia app, which Signia expects by March 2027.

Can both models be programmed remotely?

Yes. Whichever you choose, one of our qualified UK audiologists will programme it to your hearing test and fine-tune it remotely, with no clinic visit needed.